Keep your CRM clean with continuous enrichment
Stop scheduling annual cleanups. Refresh company, contact, and email records the moment something happens, using event-driven enrichment workflows built on one API infrastructure.
CRM HYGIENETrusted by the best GTM teams













From annual cleanup to continuous hygiene
Data decay is inevitable. Manual cleaning is not. Enrich records when events happen, so your CRM never drifts far from reality.
Refresh on events, not on a calendar
Trigger enrichment when an account becomes active, an opportunity opens, or a record goes stale, instead of waiting for the yearly cleanup project.
Fix records at the source
Resolve identifiers, complete missing fields, and re-verify emails automatically, so bad data never spreads into sequences and reports.
Keep reps selling
No more LinkedIn copy-paste. Clean company and contact data lands in the CRM without anyone doing manual research.
The triggers behind continuous hygiene
Five events, five automated responses. Wire them once and your CRM maintains itself.
Account goes active: refresh the company
A rep starts working a high-priority account. Refresh the company profile with current size, industry, headcount, location, and description before the first call.
Opportunity opens: find current decision makers
When a deal is created, run Waterfall ICP on the account to pull today's decision makers, not the contacts who left two years ago.
Email goes stale: re-enrich the contact
A bounce or long silence flags the record. Re-run email enrichment from the contact's LinkedIn profile and write back a verified address.
Domain without LinkedIn: resolve the identifier
Accounts stored with only a domain get resolved to their LinkedIn company page, the matching key every other workflow depends on.
Inbound lead: reverse the lookup
A form fill with just an email address? Reverse Email Lookup identifies the person and company behind it and completes the record on arrival.
Built for every data workflow
Everything required to discover companies, identify buyers, enrich records, detect signals, and activate data from a single infrastructure layer.
A CRM your team can actually trust
Every stale record costs a rep time and a deal its momentum. BlitzAPI turns CRM hygiene into a background process: events trigger enrichment, enrichment writes back clean data, and your team works accounts instead of spreadsheets.
Frequently asked questions
How is this different from an annual data cleanup?
An annual cleanup fixes a snapshot that starts decaying the next day. Continuous enrichment reacts to events (an account going active, a deal opening, an email bouncing), so records are refreshed exactly when your team needs them.
Which CRMs does this work with?
Any CRM that can fire a webhook or workflow: HubSpot, Salesforce, and Pipedrive are the most common setups, connected directly or through n8n, Make, or Zapier.
What if my CRM only stores a domain?
Call Domain to LinkedIn first. It resolves the domain into the company's LinkedIn page, which BlitzAPI uses as the primary matching key for enrichment and decision-maker search.
Can we afford to refresh records this often?
Yes. BlitzAPI is built for high-volume B2B data workflows, so you can run continuous refreshes across your whole CRM without per-record anxiety.